Seat has just announced the launch of its new digital museum, designed to showcase and celebrate its heritage and history.
The Spanish brand, which has been around since 1950, wants its customers to be able to appreciate and learn about its rich and fascinating history.
Announced at a recent Seat event in Barcelona, where a full range of the brand’s heritage models was showcased, the digital museum will feature three-dimensional mock-ups of the brands most iconic models.
The decision to launch a digital museum instead of a physical one was made by the brand in order to appeal to a younger demographic. By keeping things online, the brand is making the museum more accessible, giving people the opportunity to learn about its history without having to leave their house. This is an intriguing move, however it’s not really surprising since everything is moving online these days.
It’s not a secret that people are more likely to go online and visit a website, rather than go to a museum.
Seat revealed that we can expect more vehicles to appear in the digital museum as the brand is working hard on restoring at least eight models from its past. Once the cars are restored, they will be added to the museum’s collection.
Unfortunately, the brand also denied plans that it is developing a halo heritage model. According to Seat, it is focusing its energy on new models, whist showcasing and celebrating its history. This isn’t the news fans of the brand were anticipating, however focusing on the future seems like a good idea.
Whether the digital museum will be successful or not remains to be seen, however it’s definitely an intriguing idea and we’re glad the brand is thinking outside the box.
Only time will tell how well it’s going to be received by fans of the band and those curious about its history. It will definitely be interesting to see how the idea evolves overtime.
How do you feel about the idea? Are you excited or do you think a physical museum would be a better idea? Let us know what you think.